Benefits to the Streaming Platform
Attracts new subscribers
Increases user engagement
Reduces churn
Develops multiple types of current content
Supports daily appointment viewing
Production costs spread over millions of existing subscribers
Creates local advertising opportunities
Distributable across all platforms and services
The Local: an Engagement Juggernaut
In today’s ultra-competitive streaming landscape, finding cost-effective, high-engagement content is a constant challenge. Traditional series often cost $12–15 million per episode for limited seasonal runs. The Local offers an unmatched solution: daily, essential content for just $13,571 per episode—delivering continuous engagement while connecting deeply with communities across America.
Consider the demand. News content continues to dominate engagement, accounting for 53.8% of viewing hours compared to just 13.5% for movies and 6% for entertainment. With even modest penetration~1–5% of 40 million U.S. streaming subscribers—The Local could deliver between 300,000 to 1.5 million daily viewing hours. Including household co-viewing, these numbers scale dramatically to 750,000 to 3.75 million daily hours, totaling up to 1.37 billion hours annually with a 5% watch rate. This equates to 18,200 episodes per year, each telling one of 670,870 unique, locally relevant stories that drive consistent daily visits to the platform.
Beyond the metrics, The Local addresses a significant gap: the 160 million suburban and rural Americans who lack access to local TV news. This underserved audience represents a high-value market segment proven to resonate with advertisers. Local news advertising generates a 21% lift in brand favorability, a 6% boost in purchase intent, and is trusted by 78% of audiences—critical for attracting premium ad dollars.
By becoming the first streaming service to pioneer original local news content, your platform can gain a clear competitive edge. This isn’t just content—it’s a daily ritual that transforms casual subscribers into loyal, engaged users, elevating your platform in a crowded marketplace.
Unmatched Scale & Impact
The Local delivers an unparalleled scale of original local news content to our streaming platform partner. Annually, we produce over 18,200 episodes featuring more than 670,000 unique stories—equating to nearly 45,000 hours of exclusive, high-quality local journalism that reaches communities across the nation. Each day, we generate 50 state-specific episodes, blending essential statewide coverage with deeply relevant regional reporting. This results in 123 hours of fresh, engaging content daily. No other provider matches this level of original, hyperlocal storytelling.
Designed specifically for digital streaming, our content is supported by over 21.4 million metadata records optimized for discovery and engagement. This isn’t just programming—it’s a dedicated pipeline of premium local journalism delivered daily to subscribers, offering unmatched value and a competitive edge in today’s streaming landscape.
| Viewership Metrics | Conservative Estimates | PCH Estimates1 | ||
|---|---|---|---|---|
| US-Only Subscribers (estimated) | 40,000,000 | |||
| "The Local" Daily Runtime | 45-min | |||
| Watch Percentage | 1% | 5% | 20% | 45% |
| Daily Viewers | 400,000 | 2,000,000 | 8,000,000 | 18,000,000 |
| Daily Viewership Hours | 300,000 | 1,500,000 | 6,000,000 | 13,500,000 |
| Weekly Views | 2,800,000 | 14,000,000 | 56,000,000 | 126,000,000 |
| Weekly Hours Viewed | 2,100,000 | 10,500,000 | 42,000,000 | 94,500,000 |
| Monthly Hours Viewed | 9,300,000 | 46,500,000 | 186,000,000 | 418,500,000 |
| Annual Hours Viewed | 198,500,000 | 547,500,000 | 2,190,000,000 | 4,927,500,000 |
| 2.5X Household Multiplier2 | ||||
| Daily Views | 1,000,000 | 5,000,000 | 20,000,000 | 45,000,000 |
| Daily Viewership Hours | 750,000 | 3,750,000 | 15,000,000 | 33,750,000 |
| Weekly Views | 7,000,000 | 35,000,000 | 140,000,000 | 315,000,000 |
| Weekly Hours Viewed | 5,250,000 | 26,250,000 | 105,000,000 | 236,250,000 |
| Monthly Hours Viewed | 23,250,000 | 116,250,000 | 465,000,000 | 1,046,250,000 |
| Annual Hours Viewed | 273,750,000 | 1,368,750,000 | 5,447,500,000 | 12,318,750,000 |
| 1PCH Insights Local TV Report, N=60,016, Ages 25+ 2 'Netflix, library analysis, and globalization: rethinking mass media flows,' Amanda D. Lotz, Oliver Eklund, Stuart Soroka, Journal of Communication, 2022, pg. 519, fn 4. | ||||
A Massive Daily Audience Opportunity
It is an undisputed fact that local news attracts an audience. Think about it. Why has its time-slot never changed? Why is it consistently thought to be “the most trusted” form of news?” Why are their reporters respected by their communities? Why do local advertisers pay a premium to advertise during their newscasts? Yet despite these realities, and a two decades-long decline in local news availability, no major news publisher has fully considered streaming platforms as a place to produce daily local news. N2 believes the first on-demand platform to invest in local news will unlock a level of audience engagement and loyalty unmatched by any other content genre—an invaluable asset at any price.
160 million suburban and rural Americans (51%) say there is no TV news station covering their local area
55+ million Americans live in a “news desert,” meaning they little to no access to local news serving their counties, towns and cities
85% of Americans say local news is important to them
64% of Americans obtain local news online
News outperforms all content genres in percent hours viewed (53.8%) and percent of impressions served
The U.S. will have 458M SVOD subscribers by 2027
No SVOD service offers original local news content—not one!
It’s a win for everyone…
Platforms
Provides unique local, relatable content that attracts new and existing subscribers to the platform every day, and reduces churn rates.
Consumers
Provides 182M U.S. SVOD subscribers access to local news with no additional subscription or membership fees to pay or advertisements to watch.
News Industry
Frees industry from the “revenue chase” while focusing on it’s real purpose: honestly reporting the news people need to know.
N2 Media Holdings
A highly profitable company with unmatched reach into local communities reporting stories that educate the public and strengthens democracy.
Democracy
Restores the ability of the Fourth Estate to inform the public and hold its leaders accountable.
The Value Proposition
The platform's exclusive ownership and primary distribution rights, combined with multi-platform secondary distribution and hyperlocal advertiser targeting, maximizes subscriber value, minimizes churn, and boosts monetization opportunities.
“Subscriber growth, not ratings, drives our revenue.”