Our Vision
“The future of local journalism depends on innovation. We need to find new ways to tell stories, new ways to engage audiences, and new ways to make money. If we don’t innovate, we will die.”
Thinking Anew
Imagine you had a clean sheet of paper and you could reinvent every aspect of the local news industry top to bottom and without limitation for the largest, fastest-growing platforms in the country. What would you do? N2 Media is the first company to recognize, visualize and produce original local news content that works on streaming platforms.
Moving far beyond simply rebroadcasting the legacy 30-minute local newscast, N2 takes full advantage of streaming’s strengths and opportunities and completely reimagines how stories are reported and how newsrooms are managed and funded.
Freed from time and revenue worries, N2’s state-centric and local focus, locally-assigned reporters will produce daily enterprise, investigative and human interest stories that truly inform the public at a level of sophistication and depth they so desperately need. When launched, N2 will transform the local news industry forever.
A Seismic Shift
21.6% of U.S. consumers watched only broadcast TV in 2022
83% of all adults subscribed to an SVoD service in 2022
290.7M U.S. SVOD subscribers in 2023
$127B OTT content spend in 2023
$144.0B total U.S. OTT revenue in 2023
83% of U.S. consumers subscribe to at least one OTT subscription
50% of U.S. adults get news from social media
8% of U.S. adults get their news from newspapers
0%: SVOD companies offering a single minute of original news programming
89% of U.S. households now have broadband Internet service
Variety’s Dare to Stream Report | US SVOD Subs To Reach 450M by 2026
Local News on VOD
Substantial Investments in Creative Content
In 2022, a reported $230 billion was allocated for original content across various streaming video-on-demand (SVOD) platforms, even for content with limited viewership. However, as stated by Netflix's Chief Content Officer and Co-CEO, Ted Sarandos, "Subscriber growth, not ratings, drives our revenue." This clarifies why platforms like Netflix heavily invest in content designed to attract and retain subscribers.
Throughout broadcasting history, local news has consistently been the most sought-after content on a daily basis, serving as the lead-in for prime-time TV viewing. Surprisingly, none of the current streaming platforms offer original news content; they only provide rebroadcasts of existing news programs.
Considering the substantial rise in VOD and OTT subscriber numbers and the well-documented demand for news content, apart from N2, no other entity has recognized streaming platforms as a viable means of funding and delivering local news. We firmly believe that this is the direction local news should pursue to fulfill its responsibilities to the public in a responsible and sustainable manner.
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A New Media Company
N2 is a content production company funded similarly to other streaming content producers, generating revenue from platform production budgets financed by existing subscribers. However, N2 specializes in producing local news content.
Our model eliminates concerns like "subscribers," "churn," "clicks," or "ads" as revenue sources, as these are not essential for our reporting.
In addition to funding from streaming platforms, N2 plans to generate income by licensing content for redistribution, including linear broadcasting and print reproduction. We will also offer ad-supported versions of our stories on the N2 website to bolster financial sustainability.
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A Focus On Journalism
Unshackled from commercial breaks, fixed schedules, and advertiser influence, our journalists have the freedom to dedicate the necessary time to stories. Whether a report requires 30 minutes or an hour, they have that flexibility, unfettered by network time constraints.
N2 stands out with its unique ability to localize nationally significant stories for a streaming audience. For example, we can simultaneously cover national issues like women's health access restrictions with a localized focus on the same day, later compiling these reports into a national documentary. The potential impact is profound.
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Reinventing News Delivery
Our news report eschews live broadcasts, fancy sets, and filler segments like celebrity birthdays or traffic reports. Instead, the spotlight falls squarely on our dedicated journalists and partners.
Our reporters tell their stories from beginning to end. All editorial decisions are made by professional editors and journalists embedded in the communities they cover.
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A Modern News Experience
No news platform currently allows seamless tracking of stories from initial report to the latest update - until now. Our platform simplifies discovering and viewing stories on any subject across all states. Want to follow a county commission scandal? Easy. Need email updates on legislative proposals? Done. Prefer to binge-watch comprehensive coverage? No problem.
Moreover, we innovate by offering a streaming platform that empowers viewers to select what they watch and when. Browse our comprehensive story list and tune in at your convenience, giving you full control over your local news experience.
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Platform Benefits
“Subscriber growth, not ratings, drives our revenue.” – Ted Sarandos, Netflix Co-CEO and Chief Content Officer
N2 breaks the mold of traditional local news, prioritizing subscriber growth over ratings. This innovative approach, championed by Netflix's Ted Sarandos himself, focuses on top-tier journalism that resonates with viewers, minimizing churn and maximizing value.
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